Charity campaign with a heart

"Sweetheart campaign" from the company proWIN Winter GmbH.
682 social projects in Germany and parts of Europe that help children and young people in need can look forward to a substantial cash injection: the "Sweetheart Campaign" organized by proWIN Winter GmbH raised exactly 784,000 euros for a good cause.

The entire amount will be donated to the proWIN Foundation for projects close to the hearts of its sales partners. For this charity initiative, the direct sales company from Illingen once again worked successfully hand in hand with its independent sales partners. During the competition period from 1 January to 30 April 2018, everything revolved around the colorful microfiber hearts, the so-called SWEETHEARTS. For every 250 hearts, competition participants became winners, as they received 1,000 euros for a social project - provided by proWIN Winter GmbH.

The highlight: the participants themselves were allowed to suggest projects that should benefit from these donations. The projects had to be submitted to the proWIN Foundation in advance and were reviewed in accordance with the foundation's purpose. The proWIN Foundation has been helping children in need at home and abroad for many years.

The end result exceeded all expectations: Numerous sales partners took up the challenge and entered the competition, some of them in teams, for their cause close to their hearts. 682 of them were among the winners and thus qualified for a support cheque in the amount of €1,000. This campaign also underlines how consistently proWIN and its sales partners implement the company motto "People first" - and not just with this initiative.

With the help of the proWIN Foundation, the company makes an important long-term contribution to society. For example, even outside of this campaign, part of the proceeds from the sale of selected products goes directly to the donation account. This ultimately gives everyone a good feeling - donors and recipients - because they are aware that they are alleviating the plight of children and young people and making their lives a little better. proWIN stands up for children - yesterday, today and tomorrow!

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Gabi Winter, Curator
Gabi Winter, Curator